Just about any provider knows how important and instrumental the parent tour is in growing their enrollment. Parents understandably want to see what the child care is all about and where their little one will be spending their days. I can say with just about 100% certainty that the tour is the make or break when it comes to parents choosing whether or not to enroll in a program or not.
At the tour is were a provider can connect parents with the child care.
Wouldn’t it be cool if you could give parents a peek inside your child care even before they visited it? Well, actually you can! You can give them a Virtual Tour. This is one of the easiest things you can do to promote your child care business. You don’t even need any fancy gear or video skills. All you need is a regular digital camera or even your mobile phone camera feature would work.
It’s easy! And Free! (I love saying that) So why not do it?! Ok, then let’s get to it!
How to create a Virtual Tour for your Child Care
Last Updated: 04/01/2017
Traditional Tour Method
There is not really too much to it. Just give your normal parent tour, only this time do it on camera. What’s great about this tour, unlike a normal parent tour, just in case you can always have a “do over”.
Just act like a local television station was coming over to visit and profile your child care. What would you tell them? You would want them to see all the good stuff, right? The great thing is, you are in control.
A virtual tour would be a great addition to your child care website.
A Virtual Tour would be a great, smart move especially for a newbie provider seeking to build credibility in their program.
So what if you are camera shy (like me)? Well, I’m glad you asked! Presenting …
- Take as many pictures of the environment in your child care, of yourself, your logo, your assistant, projects, foods that you serve, even copies of your policies or philosophy will work. You probably have a lot of pictures already you could use.
- On your computer, create a file to store all of the slides. Once you have a good number of slides you will be ready to create a video.
Now using Youtube upload all of the pictures into a video. If you’re feeling ambitious use the feature they have and choose a nice melody as background for theme music while the video plays.
Be sure to name the video after your child care and use the extension “virtual tour”. Either upload the video itself or leave the link available for prospective parents in your advertising. Now you can use the video as a link on your website or any marketing you do.
UPDATE: Another option would be to upload the video or pictures and create a slideshow on Facebook. It’s even easier than using Youtube.
Now wasn’t that easy?
The best thing is, your Virtual Tour is available 24/7. Parents can check it out even if you are not available at the time.
Have you ever thought of using a “Virtual Tour” to promote your business? Think you might give it a go? Leave a comment below and tell me if you think this might work for your business.