When I started my childcare business over 13 years ago I realized that I would need to convince potential clients that my childcare was the place for them. In particular, I knew that I had to build credibility as a childcare provider. One of the things I did to better convey my experience and market my childcare was to develop a Childcare Provider Portfolio. I would invite parents to go review the portfolio during tours. It worked quite well for showing how much experience I had in the field. It also showed the specialized training I had even if I would forget to mention it.
A portfolio can be especially helpful if you are new to childcare and are trying to sign up those first clients. Today I thought I would show you how to put together your own childcare provider portfolio. I’ll talk about why a provider should have a portfolio, what to include and just how to create a childcare provider portfolio. [Read more…]