This month we have been talking about marketing for childcare. Now I know that usually when you think about marketing what comes to mind is probably advertisements, referrals and of course your business card. But have you ever thought about branding your childcare? Well, I thought it might be great to actually get some knowledge from an expert on what it means to brand your childcare. I was so lucky to find someone who actually specializes in childcare marketing. Oh, be sure to hang on till the end for something special just for TCC readers. So let’s get into it.
Do you know who your ideal childcare client is? You know, your dream parent or family. Have you ever thought about it? Who would be your perfect client? Well, today we are going to figure out just how to identify who that is and why it might be one of the most important things know for your business.
In this selfie indulged society that we live in, I thought we would look at how pictures can be used in childcare. How can providers use pictures to connect with clients and prospective clients? So let’s look at a few ways you can use pictures in childcare.