This month we have been talking about marketing for childcare. Now I know that usually when you think about marketing what comes to mind is probably advertisements, referrals and of course your business card. But have you ever thought about branding your childcare? Well, I thought it might be great to actually get some knowledge from an expert on what it means to brand your childcare. I was so lucky to find someone who actually specializes in childcare marketing. Oh, be sure to hang on till the end for something special just for TCC readers. So let’s get into it.
Do you find yourself continually answering the same questions over and over? You know, common questions that potential or new clients ask about your childcare business? Have you ever thought of creating an FAQ? An FAQ for childcare can be a tool that might give you a break from repeated questions.
When I started my childcare business over 13 years ago I realized that I would need to convince potential clients that my childcare was the place for them. In particular, I knew that I had to build credibility as a childcare provider. One of the things I did to better convey my experience and market my childcare was to develop a Childcare Provider Portfolio. I would invite parents to go review the portfolio during tours. It worked quite well for showing how much experience I had in the field. It also showed the specialized training I had even if I would forget to mention it.
A portfolio can be especially helpful if you are new to childcare and are trying to sign up those first clients. Today I thought I would show you how to put together your own childcare provider portfolio. I’ll talk about why a provider should have a portfolio, what to include and just how to create a childcare provider portfolio. [Read more…]