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You are here: Home / Archives for marketing child care

Show Value In Your Program

July 7, 2016 By Adrienne · Affiliate Disclosure Policy

Last year I received a text from my client.  She said she was talking with her husband and sharing with him how much their daughter had learned at the child care.  She reflected on the things that she was doing and how much she had grown with the program.  The note ended by thanking me for all that I do at the child care.  Of course I really appreciate receiving notes of thanks like this, but this really got me to thinking about how often people discount the child care environment.  The fact is many people don’t realize the value in the early education environment that our home child cares are.  Have you ever wondered how you could show value in your program?

Most parents do not see value in our smaller home based child cares.  They basically see us as daytime babysitters and instead opt to move their children to “real” preschools as early as age 2.  They tend to see the “brick and mortar” preschools as more of a real learning environment.  Ever since realizing that perception, I have sought out to show parents the value in a home based child care.  Here are ways that you start showing value in your program.

Show Value in Your Program

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Filed Under: Communicating with Parents, Marketing Tagged With: child care, Child Care provider, child care providers, childcare provider, communicating with parents, home child care, marketing child care, start child care, talking to parents

How to connect clients to your business

June 20, 2016 By Adrienne · Affiliate Disclosure Policy

So much talk these days about branding.  What is branding and how does it apply to our childcare businesses?  Here’s an example:  You know how you have that favorite brand of soap that you use? There’s just something about that soap that you like. So when you go to the store you will look for that brand first. That is called brand preference. Simply put, you just prefer that brand over any other. Brand preference is a reflection of customer loyalty, successful marketing tactics, and brand strengths.  Now I’m sure that soap company has a large advertising firm behind their campaigns that turn their brand into your preferred brand.  What if we could get that type of loyalty with our childcare clients? Let’s explore what it takes to connect clients to your business.

connect clients to your business

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Filed Under: Communicating with Parents, Marketing Tagged With: child care, child care enrollment, Child Care provider, child care providers, child care website, childcare provider, communicating with parents, home child care, marketing child care

Is it Time to refresh your Ads?

June 14, 2016 By Adrienne · Affiliate Disclosure Policy

Do you ever refresh your ads?  If you’re anything like me you can get into a rut. You know what I mean?  Something is working and you just get comfortable with how things are so you just leave it.  And that goes for just about everything. I have a tendency to get comfortable with something and kinda just let it ride. Lately, I started thinking about when was the last time I actually updated my ads. It has been awhile for sure.  Some of my ads, I am sure, have been running as is for years.  Yes, I said years.  Just like anything, ads can start looking stale after awhile.  So let’s look at how we can refresh our ads so that they get more eyeballs.

 

Refresh your ads
 

[Read more…]

Filed Under: Advertising, Enrollment, Marketing Tagged With: child care, child care enrollment, Child Care provider, child care providers, child care website, childcare provider, find clients, home child care, marketing child care, start child care

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  • Today I’m going to show you how to keep parents excited and engaged in your childcare long after they’ve enrolled.  And why is this important?  Well, just like any consumer brand you have to keep’um coming back for more.  Of course, childcare is a little different from other brands and businesses, but the need to continue… [Continue Reading]

    How To Keep Parents Excited And Engaged In Your Childcare [INFOGRAPHIC]
  • When you run a childcare business you find out really quickly that there are a lot of hidden expenses.  From cleaning to art supplies, there are so many little things that you need to have.  One of my favorite places to budget buy is at the dollar stores.  I really save a lot of money by… [Continue Reading]

    Shopping Smarter for the Childcare at the Dollar Store
  • Oh happy day! I am so THRILLED to announce that The 2019 Provider Planner is here at last!  We actually released it early this year back on November 1st, 2018.  Since then I have been wanting to show you how I use the Provider Planner in my own business.  So today I am doing just that. … [Continue Reading]

    How I use the 2019 Provider Planner
  • Every superhero needs a couple of things.  They need a superpower, a costume, and a weapon.  Well, today I’m sharing my one my secret weapons.  Seriously, this one tool saves me time, money and inspires me to show off my superpowers even more.  Here’s how to use a Cricut For Childcare.

    See Why Cricut Is The Ultimate Secret Weapon For Childcare
  • I think it’s important to clarify what I’m talking about right from the start. So to be clear, I am not talking about when children bully other children in childcare. Nor am I referring to those parents who seem to confuse childcare providers with nannies. And finally I am not even referring to parents who… [Continue Reading]

    Blackmail and Bullying in Childcare
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