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Years ago when I started giving tours to prospective parents, I decided to rename my tour to an orientation. One of the main reasons I did this was because I felt that my parent tour was a little more in-depth than a standard tour. I had made additions to my touring process that I felt took it to a new level. Looking back, one of my secret weapons was incorporating a Marketing Kit for Child Care that I used to promote my business. Whether or not parents enrolled with me or not, many would comment about how professional the tour was.
Today I thought I would share with you why I think having a Marketing Kit for Child Care can be one of the most beneficial things you could do to bring in new clients and grow your business.
A Marketing Kit for Child Care
Why you need a marketing kit
So I know I titled this the how and the why of a Marketing Kit for Child Care, but I think I want to tackle the why before the how. Why? Well, you might be asking yourself (or me) “I’m a child care provider, why do I need a marketing kit or plan for my small business.” Well according to Marketing Kit For Dummies,“The goals of marketing your business and products are to find new clients and to keep your existing ones.” The key is, just like any other business, your business needs to attract clients. How do you do that? Well, that’s where the how comes in. [Read more…] about Marketing Kit for Child Care – the How and the Why