Today I’m going to show you how to keep parents excited and engaged in your childcare long after they’ve enrolled. And why is this important? Well, just like any consumer brand you have to keep’um coming back for more.
Of course, childcare is a little different from other brands and businesses, but the need to continue to connect with your client remains. We want to keep your clients excited about being a part of your childcare family rite? Check out these 4 EASY ways to keep them excited and engaged.
How To Keep Parents Excited And Engaged In Your Childcare
In general, people like being a part of something bigger than themselves. Parents are no different. That’s great because by becoming more involved or engaged parents can be a great asset to childcare business owners.
Parents love telling other parents what their kids are up to. They especially love bragging about where their child goes and how great it is.
The trick is to get them excited and engaged so that they realize just how great your childcare is for them and their child. So let’s check out a few ways to get them involved and feeling like they are a part of your childcare.
1. Newsletter
Newsletters are a great way to make parents feel they are a part of something bigger than just the childcare. Whether you issue it monthly or quarterly, newsletters can be a helpful tool for engaging parents.
Recently I revived my newsletter. Years ago I used to issue a quarterly newsletter. It was fun at first, but when I saw that parents weren’t even reading it abandoned it.
Well, I’m trying it again this year. This time around i’m making it a digital newsletter. One that goes straight to their email. That way even if they don’t read it right away, I can refer to it. And at least I won’t find it all crumpled up in the bottom of the diaper bags anymore.
Here’s a great post with 14 tips for creating a great newsletter.
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2. Daily Notes
Daily notes are a great way to keep parents in the know about the daily goings on at the childcare. Another perk is that a daily note can fill parents in on your childcare schedule. Which might (maybe, hopefully) inspire them to mimic things like naptimes over weekends.
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Parents love hearing what the kids do all day. Using daily notes helps by giving parents a glimpse of their child’s day.
We have been using daily notes for the childcare for years. I talk more about the many ways I have been using the notes here. And just like my new revised newsletter, our notes are also digital.
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3. Events
Hosting childcare events is another great way to keep parents engaged. In recent years, I have even had parents ask me if we were still having our annual Easter Egg Hunt. They actually look forward to it.
I get into quite a few different types of events childcare could host here, but even a child’s birthday can be a childcare event. I mean what parent wouldn’t love seeing pictures of their little one celebrating with their childcare friends?
And speaking of birthdays, your business’ anniversary is another perfect opportunity to create a special event for your childcare.
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4. Extras
Here are a few more ideas for keeping your clients engaged –
Community Resource
Become a community resource for your childcare clients. Parents who are new to the area will appreciate that you know where the best park, pediatrician or birthday party venues are.
Private FB Group
I can’t take credit for this one. Another provider said that she opts to engage her parents in a Private Facebook Group she created. I thought this was a great idea! And so EASY!
Yearbook or Calendar
Photos are always a big hit with parents. Why not get them looking forward to an annual yearbook full of candid shots from childcare days. You could call it a “Friends Year Book” or something cute.
You could also turn last year’s photos into a calendar for next year. Maybe even feature a child a month. What a perfect way to celebrate a child’s birthday month.
Want a no-cost option? Why not turn some photos into a video. It could wind up being a sweet keepsake from your childcare.
The options are truly endless!
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Connect to Engage
There you have four different ways to stay connected with clients. Try implementing one or two to keep parents excited and engaged in your childcare.
Because engaged people are happy people!
Again, what works for general consumerism can easily work for childcare business owners as well. Just with a little tweak here and there. Oh, and by the way, during your tour or in your marketing material be sure to mention all the wonderful things you do to foster parent involvement at your awesome childcare.
I would love to hear how do you excite and engage your childcare clients. It would make my day if you left a comment below and let me know how you connect with your childcare parents.
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Join a community of nearly 5000 providers. Subscribe to get our latest updates, product promotions and exclusive information to grow your childcare business.
