How to Stop Getting Ghosted After Childcare Tours
You gave the tour. You answered all their questions. You even wiped down the play kitchen like your enrollment depended on it (because it kind of did). And then… nothing. Crickets. If you’re tired of parents ghosting after tours, you’re not alone—and you’re not powerless. In this post, I’m sharing the simple 3-email follow-up formula […]
5 Reasons Parents Aren’t Reaching Out — and How to Fix It Fast
Lately, I’ve been hearing from providers all over the country saying the same thing: “I’m getting fewer calls. No one’s booking tours. What is going on?” Let’s break down the 5 common mistakes that could be keeping parents from reaching out—and what you can do today to fix it.
How to Set Boundaries With Daycare Parents
If you’ve ever felt overwhelmed, overstepped, or just plain over-it when it comes to daycare parent boundaries, you’re not alone. From nonstop after-hours texts to outrageous requests that make you question reality, setting limits with families can feel impossible — especially when you’re trying to keep your roster full. In this post, I’m sharing some […]
How Great Story Telling Can Help You Stand Out
I’ve heard from so many of you—child care providers worried about your enrollment dropping ever since UPK (Universal Pre-K) rolled out. I hear it all the time. And honestly, I get it. In this new climate for childcare businesses, standing out isn’t just helpful—it’s essential if you want to stay open, full, and thriving. But […]
7 Sneaky Signs You Might Be Burnt Out (And Not Even Know It)
Let me start with a confession. In my over 20 years of running my childcare business, I’ve had burnout show up at my door more than once. Sometimes it barged in like an angry toddler mid-tantrum. Other times, it snuck in quietly—like a missing sippy cup that doesn’t turn up until laundry day. I didn’t […]