A parent tour can mean getting a new client and a parent picking another child care over yours. It is CRUCIAL! So why not have a plan for giving a memorable parent tour? A tour that will make clients remember your business and jump to enroll their child? Here is an EASY 5-Step plan for giving a memorable parent tour to seal the deal with parents.
How to give a Parent Tour
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1. Make an Appointment
Instead of taking a chance of a parent catching you on a super busy Monday or simply stopping by while the kids happen to be napping, how about setting up a specific appointment for your tours? You might even consider setting certain days and times during the week when you offer parent tours. Allow for enough time to give a proper tour, 30-60 minutes is usually a good amount of time. This will give you plenty of time to answer the multitude of questions new parents always have. If you currently care for more than 3 children, you might want to consider scheduling the help of an assistant during the time you perform tours.
Everyone has a business card (or they should), but since we are all about giving a memorable parent tour having more than the standard business card might be a great idea. Why not create a flyer that explains just what you do at your childcare? You can easily create a simple brochure on just about any word processor. While you’re at it, consider creating a tuition worksheet that breaks down the tuition fees for new parents.
3. At the Tour
During the set appointment time, take the time to sit down with a prospective parent. Consider sharing some personal information about yourself, like your family structure, work history, former career. Just whatever you feel comfortable sharing. Continue sharing the education and experience of you and your assistants, include information about the child care program, your business philosophy or goals, the typical age range that you care for and some of the child care policies.
Inquire about the specific child care needs of the family. Ask when they need child care to begin as well as what days and times are needed. Review your business hours if there seems to be a conflict. Offer to answer any questions parents might have.
4. Walk Around
Parents will want to walk around and see just where the children are cared for. Make sure to point out specific areas and their uses. Relate how your philosophy or curriculum plays a part in the projects and activities that the children participate in. Talk about your daily schedule and routines. Where do the children eat, sleep and play? Be sure to pay specific attention to the needs of the parent touring. Do they have an infant, toddler or school age? Talk about care for that specific age group.
End the tour on a high note. Talk about what makes your child care unique. Review tuition fees and requirements for enrollment. Ask if the parent has any final questions. Offer handouts, your business card and any other marketing material. Be sure to collect contact information and offer to follow up with the parent in a few days time.
How do you perform parent tours? Do you have a specific routine for your tours? Leave me a comment below and tell me how your tours go.