Getting Started

How to Build Credibility For Your Childcare Business

build credibility for childcare

Last Updated: 1/12/2018

I think one of the biggest things we struggle with as providers, especially if we are new to the profession, is how to build credibility for your child care business. I mean here we are trying to convince complete strangers that we are capable of taking care of one of the most precious things in their lives; their child. So today, I thought we would see what ways we could build credibility for childcare providers.

10 Child Care Services You Can Offer

Deciding which services to offer your child care clients can seem simple, full and or part-time right? Well, just like super stores offer many more products than small boutiques and bring in more clients, you may find having more services to offer your clients can lead to more enrollment. Speaking of which, here’s a list of 10 child care services I have added to my business over time:

10 Child Care services your Child Care Can Offer

Drop in/backup – From my intern days, I realized that there was a whole other market out there. There were stay at home moms, freelancers, entertainment industry types that had a need for childcare just maybe not on a daily basis. I quickly added drop-in and back up care to my list of child care services. It was rather easy I just set a daily rate for these non-regular clients. Side note: since these are not regular clients I find it best to require cash payment and have a strict cancellation policy.
Half-day – Offering a half-day service came after an oops moment. I remember one little boy that was particularly difficult to get down at naptime. It was a fight every time he attended. At the time it didn’t even occur to me that perhaps a half-day schedule would be better for him. I’m embarrassed to say that it didn’t hit me that I should’ve offered that option to the parents until the mom announced that she was enrolling the little boy in another school that had a half-day program. OK so now I would have a half-day program. I actually offer a morning half-day with an afternoon add-on for an additional fee.
After school – Before leaving your care some clients may inquire whether you offer after school services. While this is another service to add to your menu, there are some considerations that should be made. Decide whether or not it is actually worth it for the fee that you will charge. The scheduling to offer school pick ups could also be an issue as you will usually have children that are in the all day program so you will have to account for coverage and supervision while you are away doing pickups. Lastly, if you have multiple clients that go to different schools it might be rather difficult to make pick ups at multiple locations.
Seasonal – With many school systems offering on/off track schedules now a days, the need for seasonal care is definitely there. Often times there are considerable gaps in the school year where parents will need to find childcare alternatives. By offering seasonal care you can enjoy a potential increase in income at certain points of the year.
Babysitting – To be honest most care providers have such a long work day and week not many would even consider offering babysitting services as well. Not to mention, we try desperately to shed the “babysitter” stigma. So you might want to punt this by simply being a referral service. If parents inquire about babysitting for after hours, you can turn this into an opportunity for your assistant to make some extra income. Having an in-house referral service is an added benefit for the parents that you serve because the children are already familiar with the care providers.
Date night – To be honest this is a new one for me. I recently had a parent mention that the local YMCA offered date night babysitting about once a quarter. She suggested that I might think about offering that service as well. Once again considering that this might be another opportunity for my assistant to make extra money or alternatively as a fundraiser for the childcare I have made plans to incorporate this into my services as well.
Vacation coverage – In an upcoming post I will address making fellow providers into colleagues rather than rivals and this is actually an extension of that. Taking vacations can often be very difficult for home childcare providers. Parents express concerns about finding alternative care while you’re gone. Additionally there is a real concern about whether clients might leave your business if they find a temporary solution that they like better. Reaching out to other providers in your community that you trust and inquiring about a temporary vacation coverage agreement for clients who might be in need of temporary coverage is another option to provide increased and seasonal income for their business and possibly yours as well.
Temporary care – When I started I noticed that in my area many of the larger daycares had waiting lists. Well what where the parents on the waiting lists going to do until a spot opened up? At the time, I thought well maybe if I offered to provide a temporary child care some clients might wind up staying. So in my I ads I specifically addressed that I was filling a need for those parents in limbo.
Holiday care – Much like seasonal care, during the various holidays when the schools are out, I make a specific effort to reach out new as well as former clients of older children to inquire if they need coverage during the Spring, Summer or Winter break periods.
Parenting classes/certification – Finally another service you might offer would be parenting classes or certification classes such as CPR and first aide. Offering such a service has a dual benefit as it also gives credibility and professionalism to your business.

So there you see 10 different services that you can add to your business with only minor tweaks to the services you already offer, but that may serve to address many of the childcare needs of the parents you serve.

What services do you currently or plan to offer? Could you add a few more?

Further Reading:

Pre-Enrollment Program

Drop-In/Back-up Care

Summer Enrollment Options

Welcome to Thrivingchildcare.com

Hello! My name is Adrienne Addison-Bradley. I am a home-based child care provider. After having a career in hospital administration for many years and raising three children I started my childcare in 2005 and have been in business for a little over 10 years now.

My Start in Childcare

Before starting my business I worked in corporate America. One year my employer decided to outsource my department. I took the opportunity to pursue getting into childcare.

I returned to school and studied Child Development obtaining certifications from an Associate Teacher up to a Director of a private program. During the course of my studies, I did an internship at a corporate daycare specializing in backup child care and was soon hired as a teacher’s assistant.

While I was there I was fortunate to see a very well run, well-funded program as well as develop professional relationships with fellow early educators. Although they were aware that I intended to open my own child care, while I was there I observed what a quality program should look like and which practices I would later incorporate into my business.

During my education, I have also been invited to sit on early educator panels for the Child Development Program at local colleges.

What I have Learned

Over the years I have encountered many situations from which I have learned and adapted my business practices to help my business grow and thrive. Whenever I attend a workshop or seminar I find myself sharing with other providers some of the solutions I have used to solve many of the issues most providers encounter.

We need the support and sometimes just a different or fresh perspective to approach challenges or problems productively.

As home-based providers, we can feel somewhat isolated and sometimes not have much interaction with fellow child care providers. This is definitely an occupational hazard.

We need the support and sometimes just a different or fresh perspective to approach challenges or problems productively. I have been fortunate enough to develop relationships with many fellow providers and colleagues that have enriched my business sense and in turn my business.

What I want for Thrivingchildcare.com

My intention is for thrivingchildcare to be that resource for prospective child care providers as well as seasoned child care professionals. Somewhere you can turn to when you need solutions. Kind of like running into me at a workshop and sharing.

Strategies to hopefully help you get started on the right foot and like the children you serve, grow your business.

In this blog, I hope to share many of the tips of the trade that I have come by in my tenure in these 10 years as a childcare provider. Some things I wish I knew going in and some that only could be appreciated after a life experience.

Strategies to hopefully help child care providers get started on the right foot and like the children you serve, grow your business. I will share some of the practices that have helped me grow the business and identify areas that I needed to change along the way.

We wear so many hats as a business owner that sometimes it can get overwhelming. I plan to provide helpful resources, perspectives, and insights that will help you to have a thriving childcare.

I Want to Hear from You!

Just like any new relationship in order for it to work communication is key. And for the record, just like any relationship, there may be times when you disagree with me.

I want to hear your perspective

That’s ok!

I want to hear your perspective. So your feedback is appreciated and encouraged. I would like to encourage my readers to get involved by leaving comments, questions and/or suggestions either here on the blog or at my email: [email protected].

So welcome to Thrivingchildcare.com a place to share, learn and grow! I’m glad you’re here.

Adrienne