Whether your city has reopened or not, now may be the time to start thinking about how your business will bounce back from this crisis. How will you reopen your childcare business?
Here are six things you can do to help your business rebound and come back strong even after a global crisis.
Many providers are now faced with the challenge of how they will bring their businesses back from the toll this crisis has caused.
- How will I get clients back?
- How can I fill spots quickly?
- Will my old clients return?
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Here are a few strategies you can use to announce your return and get interest in your business again.
Getting Ready to Reopen Your Childcare
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Networking
Network with other providers in your area. Yes, they will probably be looking for clients too, but there may also be opportunities to refer to each other.
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Advertise!
- Now is the time to update your ads and post them EVERYWHERE!
- Find new platforms to announce that your business is back.
- Get Social – Post ads on your Facebook page, community and “Mommy” groups
- Use words like “Grand Re-Opening” or “Limited Enrollment”
- Word of Mouth is still alive. Use it!
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Try a Taste
Try offering a trial period at a reduced rate. This is a win-win! Clients will be drawn by a great offer and you get to see if it’s a good fit for your program. The key here is to make the trial short – like a few days or a week.
Don’t forget
Like it or not, we now live a social distancing world. Show parents that you take the well-being of their children seriously. Have in place cleaning procedures and protocols that your business will do to act against the spread of the virus.
Get Ready to Reopen Your Childcare
Now is the time to think about how you will reopen your childcare business. Instead of focusing on the challenging times, we have had, let’s look at this as an opportunity to reset and reopen.
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Consider this reopening as the opportunity to use the knowledge of what your business was and what it can now be. Make it work for your community, make it work for you, and make it better.
