Thriving Childcare

Client-Keeping Secrets: The Art of Retaining Happy Childcare Families!

retaining childcare clients

Hey there, fellow childcare owners! So, let’s talk about that moment when parents say, “Adios, daycare!” and head off to find greener pastures for their little ones. It’s a real bummer, but fear not, because there are ways we can keep those families happy and content under our care. Today we will cover retaining childcare families.

You know what they say – “You never get a second chance to make a first impression.” Getting a client in the door of your daycare is no easy feat. It takes hard work, dedication, and a whole lot of charm to win them over. From that first phone call to the warm welcome on their first day, every step is carefully orchestrated to showcase the love and care you provide. So, once you’ve got them, it’s only fair to put in the effort to keep them.

Think about it – all the time and resources invested in getting that family on board deserve to be followed up by a commitment to retaining them. Here are some top tips to ensure your clients don’t take a hike.

Retaining Happy Childcare Families

Quality Is Key

First things first – quality is key! Nobody wants their kid spending time in a place that’s not up to snuff. So, we gotta make sure our staff is top-notch, like the cream of the crop. Highly trained and qualified to handle any situation that comes their way. A safe and loving environment is a must-have, and hey, a tidy and organized place doesn’t hurt either – ’cause let’s be honest, kids can make a mess like it’s an Olympic sport!


Now, let’s chat about communication, folks. It’s like the glue that holds everything together. Parents need to feel in the loop like they’re part of the daycare family. So, we gotta be open and ready to chat with them. Keep them updated on what their little munchkins are up to during the day – what they’re learning, who they’re playing with, and if there are any funny little stories to share, don’t be shy! The more they know, the happier they’ll be.

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retaining childcare families
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Try To Be Flexible

Alright, let’s face it – we’re all busy bees. Parents have jobs, errands, and other things to juggle. So, being flexible with scheduling is a huge plus! Offering extended hours or weekend care can be a game-changer for those moms and dads with crazy work schedules. And if they have special requests or needs, let’s try to work our magic and make it happen – within reason, of course. We’re good, but we’re not magicians!

Build A Relationship

Now, let’s sprinkle some fairy dust on the most crucial ingredient to retain clients: building strong relationships. It’s like making friends, people – the more you know and trust each other, the better the relationship! Taking the time to get to know the families and their kiddos will make all the difference. Show ’em that you genuinely care about their well-being and happiness at the daycare. Organize little events or activities to bring everyone together – like an Easter egg hunt or a daycare BBQ, because who doesn’t love a good ol’ BBQ, am I right?

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retaining childcare families
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Word Of Mouth Marketing

And guess what? Happy parents are like your own personal marketing team. When they’re thrilled with the care and attention you give their children, they’re more likely to spread the word. Like, “Hey, Janet, your little Timmy looks like he’s having a blast at that daycare of yours! Hook us up, please!” And voilà, you’ve got yourself a referral program on autopilot.

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Retaining Childcare Families

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Retaining Childcare Families

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The Art of Retaining Happy Childcare Families

So there you have it – the secret recipe to retain those daycare clients. Quality care, open and honest communication, flexibility with scheduling, and building strong, positive relationships. Keep doing your daycare magic, and you’ll be keeping those parents saying, “We ain’t going anywhere – this daycare rocks!” Happy daycare-ing!

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Adrienne Bradley Thriving Childcare

Hey there, I'm Adrienne. I help daycare providers like you create businesses they love!

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